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After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible.
“There’s never been a better time to evolve our businesses, and there’s never been a better time to be in media and communications,” Bellan-White said.
A new blueprint for media
She noted that 53% of consumers are using social media since the pandemic started, and that 86% feel there’s a greater desire to connect with local communities.