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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

How to Navigate Social Media Coming Out of the Pandemic

Vice Media Group’s global CMO outlines a path to authenticity on social media

"How we socialize is going to be completely different,”” said Vice Media Group’s global CMO Nadja Bellan-White.Adweek
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By Mollie Cahillane

May 6, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible.

“There’s never been a better time to evolve our businesses, and there’s never been a better time to be in media and communications,” Bellan-White said.

A new blueprint for media

She noted that 53% of consumers are using social media since the pandemic started, and that 86% feel there’s a greater desire to connect with local communities.

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Headshot of Mollie Cahillane

Mollie Cahillane

  • @MollieCahillane
  • Mollie.Cahillane@adweek.com

Mollie is Adweek's reporter covering the business of connected TV.

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