Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible.
“There’s never been a better time to evolve our businesses, and there’s never been a better time to be in media and communications,” Bellan-White said.
A new blueprint for media
She noted that 53% of consumers are using social media since the pandemic started, and that 86% feel there’s a greater desire to connect with local communities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in