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Innovative platform features play a leading role in giving creators the tools they need to enhance their storytelling abilities and establish long-term, viable businesses. From forging brand partnerships to establishing their own brands, creators rely on dedicated platform support to achieve their goals.
Rajni Jacques, head of fashion and beauty partnerships at Snap, and Snapchat creator Alyssa McKay joined Adweek’s Social Media Week to share insights on how brands can tap into the potential of realness through collaborations with creators.
Keeping community at heart
Social media platform Snapchat has undergone a significant transformation from its early days of flower crown filters and rainbow vomit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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