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Having 616 brand pages sounds like overkill.
But this was a reality for Reebok in a 2012 Facebook audit. They managed to trim quite a few, with the help of fan page owners and moderators, but they were still left with over 200 internally-created pages.
Most social media teams won’t have to deal with this high volume of accounts, but the fact remains: Many social marketing teams are taking on more accounts than necessary. In a thoughtful Social Media Week talk this Tuesday, Falcon.io’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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