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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

How Headspace Became a Trusted Pandemic Partner for Health and Happiness in 2020

The mental health app realized its mission was more critical than ever

David Griner, Val Kaplan, Natalie Silverstein and Chrissy Rutherford
People’s willingness to seek care through digital means was amplified during the onset of the Covid-19 pandemic.Adweek
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By Amma Marfo

July 7, 2021

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

At their best, influencer-brand relationships are an organic extension of a creator’s existing feelings about a product. So for writer and brand consultant Chrissy Rutherford, working with Headspace in 2020 was a perfect match. 

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Amma Marfo

  • @ammamarfo

Amma Marfo is a freelance writer for Adweek.

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