The evolution of advertising moves at a fast pace, so those looking to regulate it have to as well.
Digital transformation is happening across the world and, with the monitoring of advertising in the U.K. predominantly falling to the Advertising Standards Authority (ASA), the organization has introduced new technology-driven systems to support growing sophistication in the sector, as well as its aim to stamp out instances of fraud.
With the growth in both cryptocurrency advertising and influencer marketing, the ASA has also seen growing numbers of players in both categories flouting its rules in recent years.
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