Honda became the first automaker with a Twitch channel dedicated to lifestyle content following Friday’s introduction of Honda DreamLab.
The channel’s content is based on three main themes—collaboration, competition and conversation—and new livestreamed episodes every Friday will reflect those themes. Shows include:
- Dashboard DJs, a live competition series featuring DJs battling it out in the driver’s seat and engaging the audience, with SOSJPERSAM hosting and contestants including Blklght and JVNA.
- Dream It Yourself (DIY), a 100-minute crafting challenge inspired by collaboration within custom car culture, with featured creators including host Eutel and Utopia by Cho.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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