Apparel brand Hollister teamed up with Snap Inc. to play a starring role in Snap Original “docu-soap” Lago Vista.
A total of 21 custom six-second non-skippable custom Commercials will debut across the 30-episode season of Lago Vista, which kicked off July 5.
Each episode will include three custom Commercials featuring one of the series’ seven cast members sporting Hollister gear.
And the third Commercial within each episode will introduce a new custom Hollister-branded augmented reality lens based on the favorite lenses of cast members.
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