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Apparel brand H&M Kids is seeking a different type of model for its new campaign: role models.
The retailer will begin accepting applications here for role models between the ages of six and 13, turning to a select group of experts in civic engagement, diversity, environment, equity, inclusion, social justice and sustainability to choose the winners.
Those winners will be featured in a global campaign that will shine a spotlight on their efforts and create awareness for how the broader community can join them.
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