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YouTube Tuesday revealed the winners of its 2021 YouTube Works Awards, which recognize the most effective use of its platform in ad campaigns in the U.S.
The Google-owned video site shared some common traits of the seven winners, adding research from Kantar:
- Adapting to meet the moment: YouTube viewers are used to viewing real-time and hyper-relevant content, and 2020 was a yearlong global circumstance that brands addressed in a variety of creative ways. Kantar said 88% of finalists used YouTube’s features, targeting and ability to generate conversation, while 59% spoke to the moment that 2020 presented to us all.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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