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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Automotive

Healey Brothers Auto Group Test Drives Pinterest’s Catalogs, Product Pins

It directly tracked 150 vehicles sold over a three-month period to exposure on the platform

Healey Brothers saw a 43% drop in cost per vehicle soldHealey Brothers/Pinterest
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By David Cohen

May 10, 2022

Healey Brothers Auto Group became the first auto company to test and pilot Pinterest’s shopping solutions, and the platform shared details on that initiative at the Digital Dealer conference in Tampa, Fla., Tuesday.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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