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If you’ve spent any time on TikTok over the past few days, you may have seen the story of author Kyle Scheele and Midwestern convenience store chain Kum & Go. It’s a rather wholesome stunt that has gained serious steam on social media.
What many didn’t know, however, is that the entire concept was actually a campaign orchestrated by Kum & Go and Scheele to promote the brand’s own version of a purpose-driven celebrity meal.
To summarize: Scheele—who claimed to be inspired by a cardboard cutout of Post Malone seen in a local gas station, per his clip posted on Nov.
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