If you’ve spent any time on TikTok over the past few days, you may have seen the story of author Kyle Scheele and Midwestern convenience store chain Kum & Go. It’s a rather wholesome stunt that has gained serious steam on social media.
Have You Heard of Kum & Go's Kyle Scheele Meale? A Look Inside the Stunt That Swept TikTok
The brand gives Adweek the scoop on the campaign that fooled America (for a good cause)
