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Diversity, Equity and Inclusion

Grindr Embraces the Return of Live Events for Pride Month 2021

The dating app is supporting 10 iconic LGBTQ+ venues across the US

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Grindr will hold safely executed in-person events at iconic LGBTQ+ venues in 10 U.S. cities June 26Grindr
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By David Cohen

June 10, 2021

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While the pandemic could not weaken the pride of the LGBTQ+ community, it did wipe out most Pride Month in-person events in 2020. LGBTQ+-focused dating application Grindr is welcoming the return toward normalcy for Pride Month 2021 with its “Grindr Pride: The Comeback” campaign.

Director of marketing Alex Black told Adweek that Grindr—which currently counts 13 million monthly active users and 5 million daily active users across the globe—was a platinum sponsor of WorldPride NYC 2019, which brought some 4 million people to New York for the parade and related events.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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