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While the pandemic could not weaken the pride of the LGBTQ+ community, it did wipe out most Pride Month in-person events in 2020. LGBTQ+-focused dating application Grindr is welcoming the return toward normalcy for Pride Month 2021 with its “Grindr Pride: The Comeback” campaign.
Director of marketing Alex Black told Adweek that Grindr—which currently counts 13 million monthly active users and 5 million daily active users across the globe—was a platinum sponsor of WorldPride NYC 2019, which brought some 4 million people to New York for the parade and related events.
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