Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Google shared three ways that brands can keep their audience engaged across its various platforms, backed up by data from an Ipsos study the company commissioned.
Senior director of product management Arthur Gerigk said in a blog post Thursday, “Consumers navigate a widening variety of digital content, from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for them.”
Create more tailored experiences for deeper engagement
Ipsos found that more than one-half of mobile consumers use Google and YouTube alongside other platforms when researching brands or products, and 91% took action immediately after discovery.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in