Formula 1 is keeping its foot on the accelerator in terms of its content partnership with Twitter.
The multiyear renewal comes in time for the return of the Australian Grand Prix Sunday (April 10), and it will bring F1 fans on Twitter more video clips during race weekends, featuring archive footage, interviews, live coverage and moments spotlighting drivers.
Advertisers can also tap premium pre-roll video option Twitter Amplify and use the most engaging content from the race circuit in their branded pre-roll video.
There were more than 70 million tweets worldwide in 2021 related to F1, up 63% from 2020, and the @F1 handle tallies over 7.5
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