Fridays through July 16 are now Live Shopping Fridays on Facebook, as the social network will feature livestream shopping experiences with brands in beauty, fashion and skincare/wellness.
Consumers can engage with brands, watch demonstrations, learn from experts and get answers to questions about fit and size, as well as tips, in real time, and then buy the products featured in those shoppable live videos.
On the brand side, Live Shopping helps them build relationship with customers, provide entertaining content, answer questions and streamline the purchase process through checkout with Facebook
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