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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Video Marketing

Facebook Set to Kick Off Live Shopping Fridays

The ecommerce initiative will run through July 16

Live Shopping streams will be available via the participating brands’ Facebook pages or the social network’s Shop pageFacebook
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By David Cohen

 

Fridays through July 16 are now Live Shopping Fridays on Facebook, as the social network will feature livestream shopping experiences with brands in beauty, fashion and skincare/wellness.

Consumers can engage with brands, watch demonstrations, learn from experts and get answers to questions about fit and size, as well as tips, in real time, and then buy the products featured in those shoppable live videos.

On the brand side, Live Shopping helps them build relationship with customers, provide entertaining content, answer questions and streamline the purchase process through checkout with Facebook

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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