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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Gaming

Facebook Gaming Extends Stars Monetization Option to Video-on-Demand Creators

New Live Breaks mid-roll ad units are being rolled out for live videos

VOD creators can set Stars goals for videos in their creator dashboard and track their progress in real-timeFacebook Gaming
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By David Cohen

May 26, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Creators of live videos for Facebook Gaming already enjoy several monetization options, and some of those options are now being extended to creators of prerecorded and edited gaming videos, or video-on-demand.

Facebook Gaming began testing its Stars monetization option for VOD content with a small group of creators, enabling viewers to send creators Stars and their accompanying contributions.

VOD creators can set Stars goals for videos in their creator dashboard and track their progress in real-time.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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