Facebook released a Campaign Ideas Generator to help small and midsized businesses kick-start their marketing efforts on the social network and Instagram.
The tool provides campaign ideas, premade assets and resources that are specific to the needs of SMBs.
The process starts with selecting a business type, after which the tool will suggest campaign data, ideas and insights, as well as resourced tailored directly to the needs of that type of business.
Upcoming holidays can also be specified, and the tool can help users reduce blockers.
Campaign Ideas Generator also includes an organic post pack, which enables businesses to keep their pages active and boost engagement during period when they are not running campaigns.
And Facebook is testing a ready-to-go ads feature for the consumer packaged goods, ecommerce and retail sectors that will provide copy and images for potential use as a starting point in ads.