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Messaging was a key point of emphasis during Facebook’s F8 Refresh developers event Wednesday, as the social network expanded upon key feature Facebook Login, which debuted 12 years ago, with the introduction of Login Connect With Messenger, tying in flagship messaging application Messenger From Facebook.
Login Connect with Messenger enables people to communicate with businesses via Messenger Platform directly through the Facebook Login flow, helping businesses provide more robust customer care and more tailored engagement.
The social network has been testing Login Connect with Messenger with brands including online photobook creator Chatbooks,
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