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First Things First

Experience Ad Euphoria; Updates from NewFronts: Tuesday’s First Things First

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Gum sales have declined during the era of face masks and social distancing.Extra Gum
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By Jess Zafarris

May 4, 2021

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

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Jess Zafarris

  • @JessZafarris
  • jessica.zafarris@adweek.com

Jess Zafarris is the director of audience engagement at Adweek.

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