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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Estée Lauder Takes Over ‘Skinimalism' Trend on Pinterest

Banners will be added to Pins in related searches tied to certified trends

Over 52 million beauty Pinners view content each monthEstée Lauder/Pinterest
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By David Cohen

March 18, 2021

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Estée Lauder became the first beauty brand to own a trend from the 2021 Pinterest Predicts insights report with its takeover of “skinimalism,” a makeup aesthetic where people embrace slow beauty and let their natural skin texture shine through.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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