Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.
Estée Lauder became the first beauty brand to own a trend from the 2021 Pinterest Predicts insights report with its takeover of “skinimalism,” a makeup aesthetic where people embrace slow beauty and let their natural skin texture shine through.