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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Influencers & Creators

eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021

The Insider Intelligence company projects a total of $4.14 billion for 2022

eMarketer pointed to the impact of a resurgence in travel as restrictions begin to liftmartin-dm/iStock
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By David Cohen

July 20, 2021

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Spending on influencer marketing in the U.S. will surge past the $3 billion mark in 2021, according to the latest projections from research firm eMarketer.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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