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e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up.
e.l.f. Beauty vice president of integrated marketing communications Patrick O’Keefe said in a statement, “e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in the gaming world through inclusivity, positivity and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming and beauty.”
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