DuClaw Brewing teamed up with Biomerica and Squatty Potty on the “Give a Crap” campaign to raise funds for the Colon Cancer Foundation.
Agencies that worked on the campaign include 212 Communications, Elevation Advertising and Socially Determined.
DuClaw released limited-edition sour ale Give a Crap, which is brewed with black currant, blueberry and vanilla. The brewery will donate partial proceeds from sales of the beer to the CCF.
Each can of Give a Crap features a rainbow poop emoji and a QR code that links to The Weekly Digest, a digital blog magazine containing content including bathroom horror stories, colorectal cancer education, horoscopes and survivor stories.
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