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TikTok is letting people take a bite out of something besides its endless video content.
The video creation platform is teaming up with Grubhub and Virtual Dining Concepts to debut some 300 TikTok Kitchen delivery-only locations across the U.S. in March, with plans to expand that number to more than 1,000 by the end of next year.
Virtual Dining Concepts teamed up with Barstool Sports in September on its rollout of One Bite Frozen Pizza, in partnership with Happi Foodi.
The company was also behind MrBeast Burger, which debuted in the fall of 2020 as a partnership with creator Jimmy Donaldson (MrBeast), resulting in 1 million burger sales over a three-month period and some 1,500 locations in Canada, the U.K.
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