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Crypto.com teamed up with Snap Inc. on a new augmented reality lens that follows up the cryptocurrency exchange’s Super Bowl ad by bringing Snapchatters inside LeBron James’ bedroom in 2003.
In the spot, the National Basketball Association superstar confronts his 2003 self about the pressure of living up to his potential.
The lens is available to all U.S. users via Lens Carousel or the Snapcode above.
It lets Snapchatters explore the virtual room and uncover easter eggs that trigger AR experiences, and the lens also includes a link to download the Crypto.com
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