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Coors Seltzer is aiming for dirty humans and clean rivers on Earth Day.
The beverage brand is urging people to skip their shower Thursday and drink its products instead, saying that the average shower in the U.S. lasts eight minutes and uses 17 gallons of water, totaling roughly 120 gallons per week.
Through a partnership between Molson Coors and Change the Course, a program of the national nonprofit Bonneville Environmental Foundation, every 12-pack of Coors Seltzer that is sold helps restore 500 gallons of water to rivers in the U.S.,
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