Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sustainability

Coors Seltzer Doesn’t Want You to Shower on Earth Day

People can share its pledge on social platforms with the #ForTheRivers hashtag for a chance at discounted 12-packs

Every 12-pack of Coors Seltzer that is sold helps restore 500 gallons of water to rivers in the U.S.Molson Coors
Headshot of David Cohen
By David Cohen

April 21, 2021

Coors Seltzer is aiming for dirty humans and clean rivers on Earth Day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Cohen

David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Popular Now
  1. Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
  2. How Agencies Are Helping Brands Quit Cookies
  3. CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus
  4. Week of May 16 Evening News Ratings: No. 1-Ranked World News Tonight Loses Total Viewers, Gains Adults 25-54
  5. How a Utah Ad Agency Raced Its Way to a Podium Finish at Le Mans
Upcoming Webinars
  • The Promise of Zero-Party Data Wednesday, June 1, 2022
  • Leveraging Segmentation for High-Performance Results Thursday, June 2, 2022
  • Future-Proof Your Creative Team Tuesday, June 7, 2022
  • Meet the Ever-Changing Demands of the Evolving Shopper Wednesday, June 8, 2022
  • Align Your Purpose-Driven Brand With Consumer Values Thursday, June 9, 2022
Related Articles
Sustainability

Tentree Kicks Off ‘Planet Partners’ Initiative for Earth Monthicon-image

By David Cohen

Sustainability

Volvo Turns to Twitter at Super Bowl Time to Drive Education on Electric Vehiclesicon-image

By David Cohen

Sustainability

Facebook Sets Several Earth Day Initiatives Across Its Family of Appsicon-image

By David Cohen

Sustainability

Facebook Takes Steps to Prevent Selling of Land in Conservation Areasicon-image

By David Cohen

Microlearning
View All

Understanding How Social Values Can Help Brands Build Trust and Make Connections

Why Marketers Need Collaborative Work Management

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

You Might Like

Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Audacy

The Art of Shopper Recognition

By Acxiom

Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2022 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email