Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
The pandemic caused many local businesses to turn to content marketing in order to share their stories on how they were handling the crisis, and that momentum shows no signs of slowing, according to a new study by the Meta Branded Content Project in collaboration with Borrell Associates.
The Meta Branded Content Project is an initiative from the Local Media Association, Local Media Consortium and Meta Journalism Project.
According to the two parties, 42% of local businesses that participated in the study expect to make content marketing more of a priority this year, following a $20 billion jump in the amount spent on creating and distributing content marketing over the past two years.
The Meta Branded Content Project and Borrell Associates said that as local businesses begin to return to pre-pandemic states of normalcy, content marketing has become a more consistent way of communicating with their client base and attracting new customers.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in