The challenge
Community has always been core to the human experience—we crave interaction, connection and belonging with those around us. But the ways and reasons we seek out connection have evolved in recent years. The pandemic has ushered in a reevaluation of so many defining behaviors. As such, we’re seeing a new paradigm emerge, a “Community 2.0” that values “we”-centric social-sharing over “me”-centric broadcasting.
Community 2.0 is based on shared values and passions—who you are no longer matters, but what you’re passionate about is everything.
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