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Quitter’s Day, the day when people are most likely to abandon their New Year’s resolutions, falls on the second Friday of January every year, or Jan. 13 in the case of 2023. Fast-casual restaurant chain Chipotle is teaming up with Snap Inc. to try to convince some of those quitters to stick with their original goals.
A wellness-inspired augmented reality lens will debut on Snapchat Jan. 13, encouraging Snapchatters to move their body and calm their mind with exercises and meditation prompts inspired by Chipotle.