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Chipotle is marking the 22nd year of its “Boorito” Halloween promotion, and its return to its restaurants for the first time since 2019, with a “BooReal” sweepstakes on nascent social media application BeReal.
People can enter by posting to BeReal during its two-minute window on Halloween, Oct. 31, and including a picture of themselves in costume at a Chipotle restaurant, as well as tagging @chipotle and adding the #booritosweepstakes hashtag.
Those without BeReal can enter via email at firstname.lastname@example.org