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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

CFP, ESPN, Twitter to Go Hot Off the Presses at College Football Championship Game

Tweets from Alabama, Georgia fans will be featured in a newspaper to be distributed postgame

The front page of the Twitter Tribune will feature tweets from @CFBPlayoff and @ESPN and a graphic saluting the winning clubCollege Football Playoff/ESPN/Twitter
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By David Cohen

January 3, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Extra! Extra! The College Football Playoff, ESPN and Twitter teamed up on a way to bring select tweets from fans of College Football Championship teams the University of Alabama and the University of Georgia to fans attending the game, in newspaper form.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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