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CKE Restaurants Holdings regional chains Carl’s Jr. and Hardee’s are turning to Twitch for inspiration on experimenting with new recipes and possibly even adding new items to their menus.
The company teamed up with Twitch’s in-house Brand Partnership Studio on “Create Your Happy,” which brings together social media users and Twitch streamers and viewers.
Fans have voted on social media over the past few weeks for their favorite ingredients, and CKE vice president of global culinary innovation Owen Klein and Twitch streamer Storymodebae will host a Culinary Showdown livestream Monday (Aug.
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