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C3 is a web series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption—sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a member of the community. Together, we will dive into the cultural characteristics that govern the collective and informs their shared consumption activity.
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