Busch has quite the side hustle going when it comes to weddings.
In 2019, it sponsored one couple’s wedding, kicking in $25,000 and having the Busch Guy, played by actor Gerald Downey, perform the ceremony.
In 2020, 250 couples who saw their wedding plans scuttled by the pandemic each received $300 prepaid debit cards to purchase Busch beer for up to one year, roughly equivalent to two 24-pack cases per month, to help ease the pain.
Now, in 2021, the beer brand is helping people find a place to get married.
Noting
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in