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Video Marketing

BTS Sets Worldwide ‘Permission to Dance’ Challenge on YouTube Shorts

It runs from July 23 through Aug. 14

Fans are encouraged to use the hashtags #PermissiontoDance and #ShortsBTS/YouTube
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By David Cohen

 

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K-pop giants BTS are starring in the first ever worldwide dance challenge on YouTube Shorts.

Starting Friday (July 23) and running through Saturday, Aug. 14, BTS fans can create 15-second YouTube Shorts videos directly via the Google-owned video site’s mobile application, sharing their takes on the moves in the group’s video for “Permission to Dance,” specifically the international sign gestures for dance, joy and peace.

Fans are encouraged to use the hashtags #PermissiontoDance and #Shorts, and BTS will spotlight some of their favorite entries in a compilation video.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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