Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

Brands Line Up for Truly Hard Seltzer NHL PreGame Fan Festival

The event accompanies the 2022 Discover NHL Winter Classic game Jan. 1 in Minneapolis

Truly became the league’s official hard seltzer in 2019National Hockey League
Headshot of David Cohen
By David Cohen

December 14, 2021

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Several major brands are lacing up their skates for the Truly Hard Seltzer NHL PreGame fan festival, which will accompany the National Hockey League’s 2022 Discover NHL Winter Classic game Jan. 1 at Target Field in Minneapolis—home of Major League Baseball’s Minnesota Twins—with the St. Louis Blues visiting the Minnesota Wild.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Cohen

David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Popular Now
  1. Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
  2. Stella Artois Strips Down Its Ads and Goes ‘Au Naturel’ to Showcase Unfiltered Beer
  3. Former OMG CEO Scott Hagedorn to Join Publicis Groupe as Chief Solutions Architect
  4. Curiosity Had 2 Employees Secretly Sail on a Holland America Cruise to Win Its Creative Account
  5. Whirlpool Corp Shifts Entire Creative Investment and Launches Expansive In-House Agency
Related Articles
Sports Marketing

NHL, The Action Network Reach Multiplatform Content Partnershipicon-image

By David Cohen

Sports Marketing

Reddit, NFL Extend Their Content Partnershipicon-image

By David Cohen

Sports Marketing

Twitter Trains Brands for the 2020 Summer Olympic Games in Tokyoicon-image

By David Cohen

Sports Marketing

AT&T Fiber Drafts Kevin Garnett to Poke Fun at Slow Web Connectionsicon-image

By David Cohen

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

Why Brands Should Embrace Supply Path Optimization Now

You Might Like

Beautiful Things Happen When Video Meets Display

By Criteo

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2022 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email