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Billboard Music Awards Sets Up From Sound to Song Hub on TikTok

Tracks that started as sounds on the video creation platform and ended up on the charts will be featured

A custom playlist will be available in the TikTok app through May 16Billboard Music Awards/TikTok
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By David Cohen

 

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The Billboard Music Awards teamed up with TikTok on From Sound to Song, an interactive, in-application hub featuring songs that started out as sounds on TikTok videos and ended up being listed on the Billboard charts.

From Sound to Song debuts Tuesday (May 10), featuring thumbnails for each artist and song that bring viewers to the song’s TikTok Sounds page, where they can see videos that use those tracks. It can be found here or by searching for #BBMAs or BBMAs.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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