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Voice

The 6 Biggest Mistakes Brands Make When Working With Influencers

It's not all about high follower counts

a hand holding a phone with social media likes floating off of it
Brands should build long-term relationships with influencers. Getty Images
Headshot of Justin Kline
By Justin Kline

May 1, 2022

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No one connects with an influencer’s audience better than that influencer.

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This story first appeared in the May 2, 2022, issue of Adweek magazine. Click here to subscribe.

Headshot of Justin Kline

Justin Kline

  • @justinkline

Justin Kline is co-founder of Markerly.

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