Bemnet Yemesgen joined Twitter in the newly created role of global head of creative strategy and brand identity, coming from Discord, where he had been creative director.
Yemesgen will oversee the Twitter creative studio, leading a global team responsible for honing, shaping and designing the Twitter brand and how it shows up on the platform, in the company and around the world.
He will report to vice president of brand and consumer marketing Beverly Jackson, who said in a statement, “Bemnet is a creative and strategic brand leader who ‘gets Twitter.’
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