In 2022, the conversation around marketing is incomplete without addressing the creator economy. But how do creators approach brand partnerships, and what do they like to see from potential brand relationships? Adweek’s new “Behind the Creator” series asks creators how to establish healthy, mutually beneficial partnerships in the creator economy.
Michael Le, better known as @justmaiko on TikTok and Instagram, is a dancer, content creator and founder of Joystick, a blockchain company that allows people to make money while gaming.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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