Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Adweek Original Video

Behind the Creator: Michael Le

The Joystick founder discusses the intersection of two emerging markets

In this new video series, the content creator and Joystick founder discusses the future of gaming and the creator economy.

 

In 2022, the conversation around marketing is incomplete without addressing the creator economy. But how do creators approach brand partnerships, and what do they like to see from potential brand relationships? Adweek’s new “Behind the Creator” series asks creators how to establish healthy, mutually beneficial partnerships in the creator economy. 

Michael Le, better known as @justmaiko on TikTok and Instagram, is a dancer, content creator and founder of Joystick, a blockchain company that allows people to make money while gaming.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Recommended articles
Popular Now
  1. MullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization
  2. These Brands Are Still Flying the Rainbow Flag for Pride Month
  3. Beyond Virality: Understanding TikTok’s New Growth Patterns
  4. In U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par for the Course
  5. Here Are the Top 10 YouTube Ads of the Year
Upcoming Webinars
  • Siloed Data Is Killing Your Customer Experience Tuesday, June 6, 2023
  • How a Leading Environmental Nonprofit Reaches Diverse Audiences Wednesday, June 7, 2023
  • The Fandom Formula for Brand Loyalty Thursday, June 8, 2023
  • Why SMBs and Emerging Brands Are Succeeding With CTV Tuesday, June 13, 2023
  • 5 Top CDP Use Cases That Drive Revenue and Performance Tuesday, June 20, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals
  • On-Demand Event Videos

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email