Navigate the next chapter of social media with brand leaders from VH1, duolingo, Unilever and more. Join Social Media Week in NYC or virtually, May 16–18. Register now.
M&M’s teamed up with BBDO New York on a campaign to back the new M&M’s Mix bags that features the candy brand’s first ever augmented reality print ad.
M&M’s Mix bags feature flavors mixed together, with the Classic Mix including milk chocolate, peanut and peanut butter, while the Peanut Mix is made up of dark, milk and white chocolate peanut M&M’s.
The print ad is featured in the latest editions of publications including Billboard, People and Sports Illustrated, and hovering a phone over the ad launches a Snapchat AR experience that brings all of the M&M’s characters to life.