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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Artificial Intelligence

BBDO New York’s Print Ad for M&M’s Mix Bags Is Not Your Average Print Ad

It opens an AR experience in Snapchat that brings the candy brand’s characters to life

The print ad is featured in the latest editions of publications including Billboard, People and Sports IllustratedM&M's/BBDO New York
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By David Cohen

 

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M&M’s teamed up with BBDO New York on a campaign to back the new M&M’s Mix bags that features the candy brand’s first ever augmented reality print ad.

M&M’s Mix bags feature flavors mixed together, with the Classic Mix including milk chocolate, peanut and peanut butter, while the Peanut Mix is made up of dark, milk and white chocolate peanut M&M’s.

The print ad is featured in the latest editions of publications including Billboard, People and Sports Illustrated, and hovering a phone over the ad launches a Snapchat AR experience that brings all of the M&M’s characters to life.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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