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Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way.
Episode 1: Talking to Humans
On this episode of B2B: Boring to Better, Adam welcomes Matt Lockmon, senior social media manager at Microsoft to discuss a major roadblock in marketing today: why B2B is boring.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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