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ATTN:, a media company that bridges entertainment with topical issues, reached a year-long content partnership with TikTok in April, and this week, it opened the doors to a new studio that provides consulting, creative and production services for brands who want to follow its path to success on the video creation platform.
TikTok turned over control of its @TikTokForGood account to ATTN: in April, and the media company is managing editorial programming, livestreams and video production for the account, powering content aimed at promoting learning and boosting awareness of topics including animal welfare, environmentalism and heartwarming humanity.