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Snap Inc. teamed up with British Vogue on “Vogue x Snapchat: Redefining the Body,” an exclusive, interactive augmented reality exhibition at Cannes Lions curated by British Vogue editor in chief and Vogue European editorial director Edward Enninful.
The aim was to illustrate how physical fashion designs can be enhanced and transformed through innovative digital experiences and custom Snapchat lenses.
Vogue x Snapchat: Redefining the Body is being hosted at the Centre d’art La Malmaison, and it will showcase designs from Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney and Versace, accompanied by AR try-on experiences, enabling visitors to immerse themselves in the designers’ creative vision while walking through custom designed rooms.
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