Anthropologie released its first-ever digital-only catalog Monday, exclusively on Pinterest.
AnthroLiving: A Harmonious Home will give Pinners an immersive, interactive look at the retailer’s spring home collection, including décor and furniture for every room in the house.
Catalogs debuted on Pinterest in July 2019.
The number of Pinners engaging with shopping surfaces rose 80% year-over-year in the U.S. in 2020, with 85 million of them actively engaging with home content on the platform every month.
Pinterest said that while 97% of the top searches on its platform are non-branded, Anthropologie has carved itself a niche, with searches for “Anthropologie home décor inspiration” up a whopping 1,057% year-over-year in 2020 and searches for “Anthropologie mirror” up 375%.
Anthropologie
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