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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Ecommerce

Anthropologie Rolls Out Digital-Only Catalog on Pinterest

AnthroLiving: A Harmonious Home introduces its spring home collection

Pinterest searches for 'Anthropologie home décor inspiration' skyrocketed 1,057% year-over-year in 2020Anthropologie/Pinterest
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By David Cohen

March 22, 2021

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Anthropologie released its first-ever digital-only catalog Monday, exclusively on Pinterest.

AnthroLiving: A Harmonious Home will give Pinners an immersive, interactive look at the retailer’s spring home collection, including décor and furniture for every room in the house.

Catalogs debuted on Pinterest in July 2019.

The number of Pinners engaging with shopping surfaces rose 80% year-over-year in the U.S. in 2020, with 85 million of them actively engaging with home content on the platform every month.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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