Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
When it comes to customer experience management on social media, Paul Herman, vp of customer engagement and market intelligence at Sprinklr, says brands have a lot of data and more ways than ever to connect with consumers, but they’re not using it efficiently.
“We’ve created a bit of chaos,” Herman told the virtual audience at Adweek’s Social Media Week. “It’s ironic to me that as consumers become more and more connected, brands have become more and more disconnected.”
The

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in