Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Aflac is marking the Summer Solstice Tuesday with its first-ever TikTok-inspired campaign, “#DuckVibes.”
The campaign is also tied to the start of Cancer season, and it incorporates Aflac-branded affirmations, first-of-its-kind TikTok healing sounds and zodiacs, with summer aesthetics tailored to each of the sign elements.
Aflac said #DuckVibes plays on common trends found on TikTok, such as astrology, healing and manifestation, to demonstrate “the unexpected protection Aflac can bring.”
Aflac head of marketing Garth Knuston said in a statement, “We are excited to kick-off the Aflac #DuckVibes campaign in time for Summer Solstice.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in