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Aflac is marking the Summer Solstice Tuesday with its first-ever TikTok-inspired campaign, “#DuckVibes.”
The campaign is also tied to the start of Cancer season, and it incorporates Aflac-branded affirmations, first-of-its-kind TikTok healing sounds and zodiacs, with summer aesthetics tailored to each of the sign elements.
Aflac said #DuckVibes plays on common trends found on TikTok, such as astrology, healing and manifestation, to demonstrate “the unexpected protection Aflac can bring.”
Aflac head of marketing Garth Knuston said in a statement, “We are excited to kick-off the Aflac #DuckVibes campaign in time for Summer Solstice.